Saturday, September 23, 2006

Getting there with IDEO´s way of thinking

Mr. Østmo and myself will serach IDEO´s strategies to secure quality in innovative processes.
We are reading two books, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm, and The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization, and we will focus on how to implement their methodes in our work.
IDEO´s way of working has a lot to do with having fun and cross-diciplinary work situasions.
Daily brainstormers and frequent coffe brakes seems to make the difference in reaching out of the box.

Since both Øyvind and myself attended the course; Visual anthropology for designers, we have an understanding of the anthropologic angle.
The ten faces of innovation describes 10 different innovator-archetypes, and their way of thinking.

The Ten Faces are:

The Anthropologist, observes the way people behave with a "beginner's mind" to observe what is really going on

The Experimenter, prototypes, and prototypes again, does a lot of errors, but learn equally.

The Cross-Pollinator, explores other industries and cultures and then translates what they find into their ongoing project.

The Hurdler, works to overcome obstacles and roadblocks by outsmarting them.

The Collaborator, "often leads from the middle of the pack" to bring people together and build new solutions.

The Director, brings together talented people and provides an environment and direction fo them to spark their creative talents.

The Experience Architect, looks to appeal to people's deep needs by developing compelling experiences.

The Set Designer, creates environments that allow team members to do their best work.

The Caregiver, looks to serve customers in a way that is beyond standard service.

The Storyteller, carries on the tradition of sharing narratives that communicate fundemental emotions or values.

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